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Sony and Travis Scott join forces to promote PlayStation5

Sony and Travis Scott join forces to promote PlayStation5
Sony and Travis Scott join forces to promote PlayStation5

Travis Scott has signed on to collaborate with Sony as a 'strategic creative partner', with the rapper's brand Cactus Jack helping to produce 'innovative projects' surrounding the release of the PlayStation 5.

After putting on a spectacular virtual set in Fortnite, Travis Scott is now teaming up with Sony to promote the PlayStation 5. To mark the occasion, the Japanese manufacturer has published a rather cryptic teaser video.

The video also explains Travis Scott's Instagram post, which showed him holding the new DualSense controller in front of a giant white screen. It was a simple publicity stunt, completely free and which has largely fulfilled its role given the number of reactions it has generated. 

 

I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team. Most importantly I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon!
Travis Scott

The teaser highlights several people involved in the development of the PlayStation 5, including Yasuhiro Otori, host of the console teardown video.

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