North American esports organisation and apparel brand has named two popular content creators as co-owners of the brand. Rachell “Valkyrae” Hofstetter and Jack “CouRage” Dunlop, who have been flagships of the brand, now own part of the organisation.
Founder and CEO Matthew "Nadeshot" Haag said about the announcement: "Rae and Jack have been with us since 2018 and 2019, respectively, and are significant contributors to 100 Thieves. They deserve recognition for what they’ve done for the company to date and we want their strategic input on what we can all do together in the future."
Both Valkyrae and CouRage receive equity in 100 Thieves and will use their expertise to bring on new talent and shape the 100 Thieves brand by building content programs and other initiatives. With the two becoming Co-Owners, 100 Thieves is now owned by six people: Nadeshot, Dan Gilbert, Scooter Braun, Drake, Valkyrae, and CouRage.
Image courtesy of 100 Thieves.